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Strategic Plan: Youth and Citizens' Groups
Audience Scope
This section is for individuals and organizations that
are interested in supporting or providing environmental
and sustainability education to citizen and youth organization
leaders and members.
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Outcomes
Youth and citizen groups will:
1. Be informed about environmental issues, the value
of local natural environments, and issues of environmental
health
Sample Indicators:
- They have a basic understanding of environmental
issues, ecology, and sustainability.
- They know how and where to access good
environmental resources, and use the tools and resources
they need to respond to environmental issues.
- Their members make requests for and know
how to access information on environmental health
and other environmental issues.
2. Offer environmental education programming under
the mantle of their ongoing activities
Sample Indicators:
- They share environmental concern, knowledge
of issues, positive experiences, and opportunities
with their members, the local community, and the broader
public.
- They help, in the context of their community
initiatives and events, to educate group and community
members about the dependency of human health on healthy
environments.
- They mentor other citizen and youth groups
to educate them, and to develop strong, local and
provincial, environmental stewardship networks of
volunteer.
- Businesses, women, Aboriginal youth, and
youth-at-risk are empowered to play a significant
role in environmental decision-making.
3. Initiate and lead community involvement in planning
and carrying out local environmental and conservation
projects
Sample Indicators:
- They act as stewards of local environments,
monitor local ecosystem health, and take action on
identified concerns.
- They work in collaboration with other individuals
and organizations, initiating partnerships and projects
to benefit, designate, and protect local environments.
4. Have and encourage direct contact with and appreciation
of the natural world
Sample Indicators:
- Group members increase and encourage contact
with, and positive interactions in, local natural
environments.
- Urban group leaders and members make more
connections to urban nature.
5. Understand how government works, and engage in
local democratic processes and decision-making actions
leading to a clean, healthy environment
Sample Indicators:
- They act locally and politically, engaging
in the political process and broader community decision-making
on environmental issues.
- They demonstrate critical thinking (e.g.,
question authority and consumer culture).
- They ask for accountability and transparency
from the government.
5. Model environmental citizenship (walk the talk)
Sample Indicators:
- They integrate environmental considerations,
ecological principles and an ecosystem approach into
their decision-making.
- They make a conscious effort to apply an
ecocentric rather than an anthropocentric world-view
in their criteria for decision-making.
- They integrate economics with the environment.
- They apply environmental knowledge and
skills in their personal lives, as well as in professional
and social actions.
- They organize their lives to make environmental
decision-making as practical as possible.
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Needs
Youth and citizen group leaders and members need:
- Awareness of the natural history of their
region, including identification and public recognition
of local areas needing protection
- Training opportunities in leading environmental
education activities, such as environmental education
program ideas that can be delivered in their local
community
- Awareness of and access to material, resources,
and contact information
- A better understanding of citizens’
rights and opportunities to participate in environmental
decision-making
- An education system that creates a society
of people looking for more than rewards (extrinsic
learning)
- Formal environmental education: environmental
science/studies in the curriculum
- Committed teachers to participate in community
environmental programs
- Internalization of ecocentrism before reaching
their teen years
- The means to examine and counter values
propounded and reinforced by media and advertising
- Ability to overcome the fear of the environment
costing people their jobs and current lifestyles
- Motivation, education, and empowerment
- Baseline research and community-based research
- Easier and expanded communication among
similar interest groups and like-minded individuals
to share creativity and successes
- Youth–adult partnerships for environmental
problem-solving
- Access to meeting spaces
- Better representation of youth at events
and entities such as conferences and boards
- Ways to deal with the transitory nature
of group membership (especially youth groups)
- Improved organizational capacity (e.g.,
time, commitment, and resource support)
- Funding, staff, volunteers, and training,
including peer recognition programs for volunteers
- Know-how to access and produce awareness-building
material (e.g., resources, contact information, advertising,
staff with media and public relations skills)
- Buy-in and management to allocate resources
in the area of environmental health
- Recognition for environmental initiatives
and achievements
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Strategies
Programs, Projects, and Policies
- Provide increased opportunities for youth and citizens
to engage in environmental learning and action programs:
- provide annual environmental education training
workshops and conferences for youth and citizen
group leaders;
- provide motivational presentations for groups;
- incorporate environmental programs into after-school
programs, groups, and daycares; make them available
to interested parties;
- provide innovative programs that blend social
and environmental needs for new Canadians; and
- support environmental networking and access to
information for interested citizens and youth.
- Engage youth and citizen groups in projects to
enhance, restore, and celebrate local natural environments.
- Promote increased use of local natural environments,
outdoor education centres, and urban nature for youth
and citizen groups.
- Provide programs that educate group members and
the public about special features of natural areas,
in an interesting and engaging manner.
- Strategize to overcome existing barriers to local
environmental education activities.
- Help youth to increase their presence on environmental
foundation boards.
- Institutionalize the right of youth and citizen
group members to participate in decision-making in
environmental organizations and initiatives.
Resources
- Create an infrastructure for environmental action.
- Enhance the capacity-building potential of groups.
- Create a central database/exchange of environmental
organizations, publications, networks, contacts, and
financial supporters.
- Create a website of program activities for youth.
- Create a how-to website to facilitate communication
and contacts among groups and individuals.
- Establish partnerships and networks among groups:
- create partnerships between local environmental
groups and their initiatives, and local businesses
who can help with capacity-building;
- establish connections between formal and informal
organizations (e.g., establish partnerships among
teachers and environmental organizations; define
ways in which groups can help teachers meet curriculum
objectives with a focus on environmental education);
- liaise with professors, instructors, deans, and
department heads at universities and colleges to
create community-based research, credit for product,
and professional experience courses;
- create partnerships and strategies to help locate
new volunteers; and
- engage youth and citizens in existing environmental
group campaigns.
- Identify and arrange access to space for youth
and citizen discussions and activities.
- Provide staff consultation to help with technical
details of proposed initiatives.
- Develop assessment tools for programs and initiatives.
Support
- Collaborate to provide funding support.
- Obtain media coverage for events; reinforce media
skills.
- Recognize the achievements of youth and citizen
groups in environmental initiatives and environmental
education (e.g., a John Muir recognition program).
- Recognize role models (e.g., celebrities, community
members, businesses, and corporate leaders).
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Please see Appendix
1 for a list of useful websites.

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